Recent Articles

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

This is the second in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI and algorithm shaped world

With technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.

The battery pack market is rapidly growing, with predictions of surpassing USD 472 billion by 2034. This growth is driven by several intersecting factors

Part one of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.

Are humans really irrational? Do they never do what they say? And do systems 1 and 2 actually exist in the brain?

ESOMAR Foundation Launches 2025 Education Program for Global Talent

The fifth annual Insight250 awards are set to be revealed on Tuesday, October 21 at 3pm CEST with a special online announcement

The 5 Blind Spots of Synthetic Responses

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.