Recent Articles

In this article from the recently released Global Prices Study 2025, industry expert and the report’s sounding board member, Jonathan Karanja, delves into the realities and challenges of labour-intensive data collection in Africa.

AI has already surpassed the “just a flawed chatbot” stage and is rapidly improving. With new benchmarks like GDPval showing it can perform professional-level work, the real question now is how quickly industries adapt to this shift.

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

Why I Deleted [name] App – A Loyal Customer’s Breaking Point

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.

This article offers an excerpt from Esomar’s Global Prices Study 2025.

This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.

Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary

Segmentation in wellness categories often assumes fixed identities. However, consumers are increasingly living in weekly rhythms. And this gap might be costing you the largest emerging segment.

Growth comes from innovation—not flashy tools, but consistent rhythms, smart risks, and cultural shifts that keep small and mid-sized businesses relevant.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.

What 2026 taught us about cultural, economic and infrastructural barriers

Each month, Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The Invisible Instrument of Research

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.