Recent Articles

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation

How Agentic AI Helps Insight Teams Cut Through Noise to Find What’s Real

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

Will Insight become faster cheaper and better without you?

The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.

A New Era of Clean Energy Transformation

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary

How PRIDE translated Interconnectedness and Empathy to ‘Mindful disposal’ for waste pickers in Bengaluru

This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.

Insights from the 2024 Global Winners of Esomar's Research Got Talent

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

Segmentation in wellness categories often assumes fixed identities. However, consumers are increasingly living in weekly rhythms. And this gap might be costing you the largest emerging segment.

The responsibility behind every qualitative decision

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.

What 2026 taught us about cultural, economic and infrastructural barriers

The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.