Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
25 September 2023

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.


1 November 2023

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?


28 March 2022

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


9 March 2022

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.


9 August 2023

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.


22 April 2022

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


1 February 2022

This edition features an expert in market research and advanced analytics.


8 May 2023

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.


12 January 2024

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


27 April 2022

Do people shop ethically when times are hard?


16 December 2021

Tell us about your life one year from now.


4 April 2023

How the insights profession is evolving in the automotive vertical.


3 June 2024

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.


16 January 2024

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.


12 May 2022
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.


7 July 2022

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.


11 April 2022

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.


9 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


24 May 2022
in General

How the power of perception, performance, and people can intersect to drive the success of an organisation.


12 July 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

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