Recent Articles

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

What will consumers do as prices continue to rise?

How community can alleviate the cost-of-living crisis

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Discover insights on insights

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

The human element of connection and service has been a key point of differentiation after the pandemic.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Highlights from the ESOMAR Congress 2022 in Toronto

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

What makes an Insight250 Winner

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Review, projections & implications for Q1 2022

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

What can we learn from the observed mergers and aquisitions activity?

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

How to exploit external data sources for consumer understanding

Shy recovery after strong pandemic impact