Recent Articles

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

The Data Analytics sector continues to propel the insights industry in Europe.

Insights experts on 2022 consumer behaviour

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Behavioural Tech-heads: What technology needs to learn from behavioural science

Our role in providing impactful insights to business issues

A strong recovery in 2021, but was it enough?

Editorial on the ESOMAR Congress 2022

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Sandeep Dutta interviews Oana Rengle for Research World

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

the Beirut explosion

Insights tech is essential, but it’s not the point.