Recent Articles

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

This edition features an expert in market research and advanced analytics.

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

A playbook for innovation leaders in the CPG/FMCG industry

Consumer response to the rising cost-of-living crisis in the Gulf countries

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

How the insights profession is evolving in the automotive vertical.

The metaverse

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

The post-pandemic recovery is in its fifth gear.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing