Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Conscientious costs
4 min readDo people shop ethically when times are hard?
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
The human element of connection and service has been a key point of differentiation after the pandemic.
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
How to exploit external data sources for consumer understanding
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
We are always right!
Highlights from the ESOMAR Congress 2022 in Toronto
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
Facebook’s new parent company name and logo, Meta
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?