Recent Articles

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

An essential tonic for startups to disrupt, dominate and lead a market

Behavioural science in quantitative research: Part two

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

Editorial on the ESOMAR Congress 2022

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Our role in providing impactful insights to business issues

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

This edition features an expert in market research and advanced analytics.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023