Recent Articles

The metaverse

Using research to help create a customer-centric organisation

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Highlights from the ESOMAR Congress 2022 in Toronto

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

The case for replacing occasions with context in your insights development.

Using augmented reality to delve into consumer insights

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

How brands can cut through the noise and create genuine connections with customers

What will consumers do as prices continue to rise?

What makes an Insight250 Winner

Different reactions to the pandemic

How community can alleviate the cost-of-living crisis

Innovation predictions in the era of Machine Learning

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

The human element of connection and service has been a key point of differentiation after the pandemic.

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Did the pandemic really bring us closer together?

Read the series of articles written by incredible women for International Women's Week!

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.