Scaling Insights Faster for Future Success
AdvertorialOrganizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online
What's it about?
For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it’s consumers' daily routines being impacted, businesses grappling with supply chain issues, or transitioning to a remote work environment—we’ve all felt the ripple effects of Covid-19.
These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.
What's in it for me?
In this discussion, we will explore:
How the pandemic has changed the ways that our clients deal with research and insights
The importance, and difficulty, of sharing information across teams that haven’t been traditionally aligned
Why there is an urgency to deploy DIY tools that can deliver answers “right now”
Who is this for?
All those interested in understanding the new role of the insights industry and how it is continuing to evolve
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Scott Litman
Co-Founder at LucyScott Litman is an entrepreneur in search of new waystechnology can advance the mission of organizations.From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing— integrating sales, service, and marketing—Scott and his business partner Dan Mallin have a broad history of building businesses that help clients, predominantly Fortune 1000s and large ad agencies, take advantage of cutting-edge digital transformation.
Today, Scott is the Co-founder of Lucy,Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches and learns all of the data that you share with her—a one stop AI-powered knowledge platform for all the data you own and license. She was shaped by the needs of our clients and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.
William Cimarosa
SVP, Market Research at SuzyWill leads the market research practice within the Suzy Center of Excellence. He’s focused on developing data-driven insights that drive brand growth for clients.
Will’s previous experience includes global insight and strategy positions within CPG and pharmaceutical companies such as Mead Johnson Nutrition and GlaxoSmithKline. In these roles, he developed a passion for behavioral models, innovation, and communication strategy. Will is an avid kayaker and traveler who currently resides in Jersey City, New Jersey.
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online