Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake
In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.
Part one of a two-part series on how to best utilize market research data that is stored in an organization’s data lake
The Road to Business Impact
7 min readThe insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.
Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.
Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.
Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Teamwork makes the dream work!
Devising solutions that have both a global and local impact
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Leadership
6 min readUsing non-exec roles, technology, and humour in innovation and leadership
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
Two leaders in the market research space with a strong technology focus
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
We are always right!