Recent Articles

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

The Data Analytics sector continues to propel the insights industry in Europe.

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

With industry's growth on the rise, some countries are struggling to keep pace.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

AI is fast becoming a driving force in the market research and insights industry.

Unlocking AI's true potential while protecting the industry.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.