Recent Articles

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

What is synthetic data, how can we use it, and what are the risks?

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

We are the chefs. Data are our ingredients.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

But concerns exist.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Learnings from the Dynata RISE Awards

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.