Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
It’s clear that businesses and organisations around the world need to measure a different sort of success.
Facebook’s new parent company name and logo, Meta
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
What distinguishes the top performing research agencies from the rest?
The human element of connection and service has been a key point of differentiation after the pandemic.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington