Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Teamwork makes the dream work!
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
Devising solutions that have both a global and local impact
The battle for meat-free
6 min readBrand ‘moo-vers‘ and shakers
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Read the series of articles written by incredible women for International Women's Week!
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Read the series of articles written by incredible women for International Women's Week!
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.
Understanding implicit associations
2 min readUnderstanding implicit associations
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
Excellence, rigour, and creativity
13 min readInsight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Supporting the highest levels of global enterprise complexity
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.