Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
The evolution of work
7 min readLearn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Insights technology
5 min readThe importance of innovation and leadership in insights technology
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Shobservatory research chronicles: In short!!
< 1 min readKeeping it brief
Downshifting lifestyles
6 min readWhat does this mean for brands?
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Unlocking innovation
5 min read3 Steps toward insights democratisation
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”