Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

8 March 2024

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions


8 March 2024

Think big about yourself and surround yourself with people who think even bigger about you.


8 March 2024

My journey through the world of Market Research: Lessons, challenges, and triumphs


8 March 2024

Like many professionals in this industry, I arrived here by accident rather than design.


8 March 2024

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.


7 March 2024

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.


6 March 2024

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.


5 March 2024

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.


Series Popular
28 February 2024

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


27 February 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


21 February 2024
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


15 February 2024
in General

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.


14 February 2024
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.


12 February 2024

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023


8 February 2024
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


Series Popular
7 February 2024

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


6 February 2024
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.


31 January 2024

Challenges for insight generation come from within


30 January 2024

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


29 January 2024

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

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