Recent Articles

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Think big about yourself and surround yourself with people who think even bigger about you.

My journey through the world of Market Research: Lessons, challenges, and triumphs

Like many professionals in this industry, I arrived here by accident rather than design.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

Challenges for insight generation come from within

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.