Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

27 February 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


21 February 2024
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


15 February 2024
in General

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.


14 February 2024
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.


12 February 2024

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023


8 February 2024
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


Series Popular
7 February 2024

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


6 February 2024
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.


31 January 2024

Challenges for insight generation come from within


30 January 2024

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


29 January 2024

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.


25 January 2024
in General

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.


24 January 2024

Climate Asia: World's largest study on people's climate change experiences


24 January 2024

Climate Asia: World's largest study on people's climate change experiences


24 January 2024

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.


23 January 2024

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.


23 January 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 January 2024
in General

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.


17 January 2024

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


17 January 2024

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

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