Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

16 June

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034


Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.


29 May

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.


28 May

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.


20 May

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.


16 May

The European Accessibility Act (EAA) coming on 28 June 2025 aims to make digital services inclusive for everyone, including ticket machines, e-readers, and banking apps.


15 May

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.


12 May

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.


28 April

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.


14 April

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.


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11 April

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.


1 July
in General

Pavi Gupta is VP Insights & Analytics at Chobani and a three-time Insight250 Winner. With 25+ years of experience at major companies, he discusses the impact of AI on the insights industry.


17 June

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.


10 June

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.


6 June
in General

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation


5 June

ESOMAR Foundation Launches 2025 Education Program for Global Talent


4 June

Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.


1 June

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


30 May

After the 2023 ESOMAR Associations Leaders’ Summit in Mexico City, five Latam associations decided to study how front-of-pack food labeling affects buying habits in the region.


28 May
in General

Nick Graham, Previously Global Head of Insights & Analytics, Mondelez and Since July 2024 Founder of Vertemis). Vertemis helps organizations transform how they use insights & analytics to drive better decision-making and elevate business impact.

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