Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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11 April

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.


14 May

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.


13 May

(Reflections on Meaning in the Age of Information Overload)


13 May
in General

The Insight250 celebrates 250 leaders in market research and data-driven marketing. The 2024 winners were announced in September; see the list at Insight250.com.


Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


24 April
in General

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.


22 April

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.


17 April

This article presents case studies on AI's role in enhancing market research and driving business success.


16 April

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.


15 April
in General

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


15 April

A 40-year (half-century?) perspective


14 April

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.


11 April

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.


5 April
in General

Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.


1 April
in General

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.


28 March

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


27 March
in General

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!


27 March

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.


26 March

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.


25 March
in General

From academia to action: bridging traditional ethnography and consumer insights

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