Recent Articles

Organizations have unprecedented access to information with reports and dashboards arriving quickly, but this overload often makes decision-making harder for leaders.

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Six graduate hires, six new AI roles and the new way of building insight

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

This article is based on a talk delivered at the AEDEMOTV Media Research Conference held in Spain in March 2026.

What Four Industries, 200,000 Conversations, and One Broken AI Prompt Revealed About Corporate Trust

What Autonomous Agent Adoption Tells Us About Trust and the Hype Cycle Ahead

After close to 30 years in market research, I have seen just about everything. The good, the bad and the “why are we even doing this” moments.

The UK insights sector alone generates £18.7 billion annually. Yet 83% of insights functions face budget pressures, and teams are being downsized at an accelerating rate. This paradox signals something structural, not cyclical.

When volume outpaces interpretation

In the modern insight ecosystem, organisations are drowning in data yet starving for certainty.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

The growing need for transparency, documentation, and human oversight in AI-assisted research

The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.

GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

Rising Demand for Energy-Efficient Heating Systems Drives Global Growth

Why I Deleted [name] App – A Loyal Customer’s Breaking Point