Recent Articles

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

Rising Demand for Energy-Efficient Heating Systems Drives Global Growth

In this Esomar Global Prices Study 2025 article, expert Shinichi Hosokawa discusses the challenges of online qualitative projects and panel fatigue in the industry.

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Esomar and Latin American Associations United in the Defence of Polling and Democracy

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using insight to drive change in businesses.

What does “invisible bias” mean in AI‑assisted market research

As speed becomes the priority in organisations, qualitative research risks losing depth, complexity and insight — making protected time for deep listening essential.

We’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.

In January 2026, economic concerns remained top of mind in the U.S. and globally—though varying by market—according to the *What Worries the World* report, based on the long-running Ipsos Global Advisor survey across 29 countries.

Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

This article offers an excerpt from Esomar’s Global Prices Study 2025.

Amid climate urgency, the carbon credit market has become a key financial and environmental sector, estimated to surpass USD 482 billion by 2035. What’s fueling this growth and what does it mean for sustainable development?

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

Introducing the second wave of the Esomar Demographic Committee