Recent Articles

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

Why Collective Intelligence is the real payoff of AI

The Evolution of Human Confidence

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

Are humans really irrational? Do they never do what they say? And do systems 1 and 2 actually exist in the brain?

In today’s fast-changing world, adaptation is more than alignment; it is a competitive advantage. This article explores strategic adaptation and the role of insights in facilitating it.

Strategic planning, when powered by real data trends, becomes a map instead of a guessing game. Whether you're weighing a new location or planning product expansion, analytics can surface patterns your gut can’t always catch.

Welcome to the authenticity paradox, a weird melancholy space where teary TikToks and “depression room” tours are the new social currency.

The 5 Blind Spots of Synthetic Responses

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Each month, Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.

AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.