Recent Articles

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using insight to drive change in businesses.

What does “invisible bias” mean in AI‑assisted market research

As speed becomes the priority in organisations, qualitative research risks losing depth, complexity and insight — making protected time for deep listening essential.

We’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.

In January 2026, economic concerns remained top of mind in the U.S. and globally—though varying by market—according to the *What Worries the World* report, based on the long-running Ipsos Global Advisor survey across 29 countries.

Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

This article offers an excerpt from Esomar’s Global Prices Study 2025.

Amid climate urgency, the carbon credit market has become a key financial and environmental sector, estimated to surpass USD 482 billion by 2035. What’s fueling this growth and what does it mean for sustainable development?

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

Introducing the second wave of the Esomar Demographic Committee

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.

The Invisible Instrument of Research

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Brunswick’s 2026 report forecasts a convergence of blended reality, human augmentation, and a counter-trend demand for authentic, human-centric craft.

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.

In this article from the recently released Global Prices Study 2025, industry expert and the report’s sounding board member, Jonathan Karanja, delves into the realities and challenges of labour-intensive data collection in Africa.