Recent Articles

Research does more than improve products and services — it also plays a key role in supporting democracy. At the Esomar Citizen Insights Summit, industry leaders highlighted the importance of research, data, and citizen insight in democratic life

i-Genie.ai, announced the launch of Impact IQ, a powerful new marketing analytics and AI product designed to help brands finally understand how their digital marketing investments translate into measurable online engagement.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The global economy is hurting consumers, and as a direct result, brands are suffering. If we look at the macroeconomic trajectory across North America, Europe, and Asia for the next 3 to 12 months, this is something that will intensify.

For small business owners relocating for work, moving is rarely just personal. Tight timelines, client obligations, cash flow pressures, and relocation stress can quickly disrupt daily operations.

The final instalment of the Working Well Together series looking into the newly launched initiative WWT Charter

How more data can sabotage synthetic consumer accuracy and why AI research needs domain-aware design.

The responsibility behind every qualitative decision

Like futurists, many insights professionals seek to have clients not only understand the results of their research, but also to act. One of the challenges and reasons for resistance is the risk involved in change.

A simple purchase became a 45-minute review deep dive, with skepticism toward perfect ratings and a focus on uncovering hidden flaws, quality issues, and possible cost-cutting by the manufacturer.

How Agentic AI Helps Insight Teams Cut Through Noise to Find What’s Real

What Global Research Can Learn from Emerging Markets

AURA is a membership organisation for clientside researchers in the UK. AURA’s aim is to allow their members to grow their expertise and impact that they have in the organisations they work for.

In this article from Esomar’s Global Prices Study 2025, industry expert Cecile Carre discusses the delicate game of balancing quality and cost in market research.

Teams must decide whether to expand existing locations or invest in new ones. Strong demand and operational limits often conflict, so the goal is balancing short-term performance with long-term growth.

A three-stage validation across six AI models, three countries, and 11,000 synthetic interviews  reveals where they help, where they fail, and why real human validation still matters.

The second instalment looking into the newly launched initiative WWT Charter

Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.

A New Era of Clean Energy Transformation

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.