Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

28 April
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


20 April

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?


31 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 March

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.


16 March

The biggest consumer trends of the year


29 May
in General

The power of marketing and insights to increase consumer understanding.


24 May

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?


23 May

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.


22 May

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!


18 May
in General

There is a greater need to get the right data and insights faster for global brands and researchers alike


16 May
in General

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


15 May
in General

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.


11 May
in General

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.


9 May

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.


8 May

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.


4 May

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.


3 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2


2 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1


1 May

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.


27 April

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.

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