Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.
Understanding implicit associations
2 min readUnderstanding implicit associations
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
Excellence, rigour, and creativity
13 min readInsight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Supporting the highest levels of global enterprise complexity
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Picking the Winners - perspectives from the Insight250 Judges (Part 2
The case for replacing occasions with context in your insights development.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
What can and can't tech do? Some may see stars and others Orion
Raising the bar on quality sample
2 min readIntroducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.