Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Best practices for crafting a discussion guide that results in effective research.
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
Highlights from the ESOMAR Congress 2022 in Toronto
We got there!
6 min readNow how do we stay there?
Let’s bring play back to research
7 min readResearch used to be playful.
A “fireside” chat with PepsiCo’s Sioned Winfield
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Research budgets
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis