Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

11 January 2023

Using research to help create a customer-centric organisation


10 January 2023
in General

Good research starts with ‘why’ and ends with the right decision


9 January 2023
in General

These two regions,continue in their struggle


29 December 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


14 December 2022

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.


13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.


12 December 2022

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


8 December 2022

Part Two: Choosing among three models for building direct customer relationships


Co-branding

6 min read
7 December 2022

How to combat potential pitfalls using behavioural research


5 December 2022
in General

Positive regional growth, but sufficient?


1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel


30 November 2022

How to exploit external data sources for consumer understanding


29 November 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.


28 November 2022

It’s time to make text data part of your insights strategy


24 November 2022
in General

Getting a good night's rest


23 November 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 November 2022

How can market research improve decision-making and business’s contribution to sustainable development?


21 November 2022
in General

The turnover left untapped in the past two years, may well haunt the industry for longer.

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