Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

10 November 2021

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.


9 November 2021

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital


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8 November 2021
in General

What distinguishes the top performing research agencies from the rest?


5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.


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4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


2 November 2021

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


28 October 2021

Pivot to minimalism....?


26 October 2021
in General

Learn about the impact of ethics on marketing, insights and market research


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25 October 2021

Discover insights on insights


25 October 2021

Policymakers should give greater consideration to long-term outcomes of nudges


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


20 October 2021

Learn about the importance of humour when it comes to leadership and decision making.


15 October 2021

Step 1 – The Brand DNA: history, vision and mission to build upon


14 October 2021

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.


12 October 2021

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.


11 October 2021

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.


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7 October 2021
in General

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

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