Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.
Picking the Winners - perspectives from the Insight250 Judges (Part 2
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
These two regions,continue in their struggle
Taking tracker analytics online
2 min readCrunch Automation scripting for streamlined, almost instant data analysis and insights delivery.
Communicating insight with impact
15 min readIndustry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.
Change your organisation’s instead
AI is fast becoming a driving force in the market research and insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Understanding implicit associations
2 min readUnderstanding implicit associations
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Redundant in my 20’s?: Speculation from a young insights professional at the dawn of the AI epoch
10 min readAs one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”
Omni-channel
5 min readNeuroscience breaks through the hype
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon