Recent Articles

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Positive regional growth, but sufficient?

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

The power of market share projection

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Since happiness is such a fundamental concept, it touches all aspects of life including market research.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.