Recent Articles

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

Since happiness is such a fundamental concept, it touches all aspects of life including market research.

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

Research used to be playful.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Pivot to minimalism....?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Shiny objects vs. insight breakthroughs.

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Trump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

Like many professionals in this industry, I arrived here by accident rather than design.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.