Recent Articles

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

Learn about the impact of ethics on marketing, insights and market research

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

Like many professionals in this industry, I arrived here by accident rather than design.

International Jury for the 2023 Insight250 Awards announced

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Unlocking AI's true potential while protecting the industry.

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

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Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

A favourable wind crosses the region.