Recent Articles

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.

How to reduce the spread of COVID-19 within primary and secondary schools.

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Since happiness is such a fundamental concept, it touches all aspects of life including market research.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Like many professionals in this industry, I arrived here by accident rather than design.

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Policymakers should give greater consideration to long-term outcomes of nudges

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Unlocking AI's true potential while protecting the industry.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

Teamwork makes the dream work!