Recent Articles

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

The power of market share projection

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

Editorial

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Since happiness is such a fundamental concept, it touches all aspects of life including market research.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Teamwork makes the dream work!

Pivot to minimalism....?