Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Getting NPD just right
2 min readThe power of market share projection
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
ESOMAR Latin America Conference 2023
4 min readEditorial
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.
From academia to action: bridging traditional ethnography and consumer insights
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.
Let’s bring play back to research
7 min readResearch used to be playful.
Pivot to minimalism....?
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.