Recent Articles

Learn about the impact of ethics on marketing, insights and market research

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

Like many professionals in this industry, I arrived here by accident rather than design.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Unlocking AI's true potential while protecting the industry.

We are always right!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

International Jury for the 2023 Insight250 Awards announced

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

A favourable wind crosses the region.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.