Recent Articles

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

Editorial

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.

From academia to action: bridging traditional ethnography and consumer insights

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

Since happiness is such a fundamental concept, it touches all aspects of life including market research.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Teamwork makes the dream work!

Pivot to minimalism....?

Research used to be playful.