Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.
ESOMAR Latin America Conference 2023
4 min readEditorial
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.
Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Let’s bring play back to research
7 min readResearch used to be playful.
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
Pivot to minimalism....?
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
From academia to action: bridging traditional ethnography and consumer insights
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.