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How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

Positive regional growth, but sufficient?

Step 3 – The workspace environment and atmosphere

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Read the series of articles written by incredible women for International Women's Week!

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

The internalisation of the insights function

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

A “fireside” chat with PepsiCo’s Sioned Winfield

Teamwork makes the dream work!

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

The importance of face-to-face networking and research.

How leaders can secure truly differentiating insight in the AI era

The context for insights and analytics in harnessing the power of artificial intelligence in 2022