Recent Articles

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

Using non-exec roles, technology, and humour in innovation and leadership

Positive regional growth, but sufficient?

The internalisation of the insights function

Taking product development to the next level

Innovation predictions in the era of Machine Learning

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

The power of market share projection

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.