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ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

Positive regional growth, but sufficient?

The importance of face-to-face networking and research.

Facebook’s new parent company name and logo, Meta

A “fireside” chat with PepsiCo’s Sioned Winfield

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

The internalisation of the insights function

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Teamwork makes the dream work!

Taking product development to the next level