Recent Articles

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Modernising Western Governors University’s research approach

These two regions,continue in their struggle

Good research starts with ‘why’ and ends with the right decision

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?