Recent Articles

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Wrapping up the year with 60 global honours.

What distinguishes the top performing research agencies from the rest?

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.

(Reflections on Meaning in the Age of Information Overload)

The fine art of time negotiation from the Shobservatory Research Chronicles.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.