Recent Articles

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

A Welcome note to the ESOMAR Congress 2024

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

Enjoy the latest edition of the Shobservatory Research Chronicles.

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.