Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Explore the transformative impact of AI in market research through insights from industry leaders.

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

Join Arend Koekkoek in a discussion on the symbiotic relationship between Robotics and Agriculture Technology for sustainable and diverse food production.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.