Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
All those interested in understanding how to establish procedures in order to maintain data security
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
We got there!
6 min readNow how do we stay there?
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Lessons on how to surf the AI wave
3 min readThe recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
2024 Insight250 Winners Announcement
5 min readThe fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.
There is a greater need to get the right data and insights faster for global brands and researchers alike
Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.
We’re more than our senses
6 min readTaking product development to the next level
Learn about the importance of humour when it comes to leadership and decision making.
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points