Recent Articles

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Does the naked eye always beat an automated approach?

The turnover left untapped in the past two years, may well haunt the industry for longer.

Step 1 – The Brand DNA: history, vision and mission to build upon

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

Neuroscience breaks through the hype

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Positive regional growth, but sufficient?

Learn about the importance of humour when it comes to leadership and decision making.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Enjoy the latest edition of the Shobservatory Research Chronicles.

Teamwork makes the dream work!

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.