Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Non-binary and non-existent?
5 min readSophia Mobbs unfolds what brands miss when they don’t look beyond men and women.
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
Part Three: Understanding habitual and deliberate consumer decision behaviour
The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
Read the series of articles written by incredible women for International Women's Week!
The battle for meat-free
6 min readBrand ‘moo-vers‘ and shakers
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
Supporting the highest levels of global enterprise complexity
Lessons on how to surf the AI wave
3 min readThe recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.
We got there!
6 min readNow how do we stay there?
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
There is a greater need to get the right data and insights faster for global brands and researchers alike