Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Women in Research: Larissa Chase
3 min readAs a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Trust, transparency, and advocacy in action
< 1 min readDelve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Facebook’s new parent company name and logo, Meta
A “fireside” chat with PepsiCo’s Sioned Winfield
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.