Recent Articles

The power of market share projection

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

Good research starts with ‘why’ and ends with the right decision

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Do we need a new vocabulary?

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

International Jury for the 2023 Insight250 Awards announced

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Research budgets

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Change your organisation’s instead

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

The internalisation of the insights function

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Policymakers should give greater consideration to long-term outcomes of nudges

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.