Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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8 March

Think big about yourself and surround yourself with people who think even bigger about you.


21 February
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


15 January
in General

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.


10 April

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.


5 January
in General

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.


1 December 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


17 June

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.


5 January
in General

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.


11 May
in General

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.


8 March

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.


4 January
in General

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.


24 January
in General

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.


19 June

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.


12 December 2023
in General

Brewing insights and networking at Belgium's CUBE event.


26 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


18 March
in General

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.


10 April
in General

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.


19 May
in General

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.


21 May

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.


14 February
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

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