Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.
How AI Can Be Your Research Sidekick
5 min readFeeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.
Make social media social again!
7 min read“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”
Women in Research: Liubov Ruchinskaya
3 min readThink big about yourself and surround yourself with people who think even bigger about you.
ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
Omni-channel
5 min readNeuroscience breaks through the hype
Understanding implicit associations
2 min readUnderstanding implicit associations
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
Research budgets
Taking tracker analytics online
2 min readCrunch Automation scripting for streamlined, almost instant data analysis and insights delivery.
ESOMAR: Membership Value and Future Direction
< 1 min readESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.
Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.
No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.
Partners for life
5 min readThe power of marketing and insights to increase consumer understanding.
Living smart!
4 min readA take on the adoption rate of smart home devices
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
How to benchmark your research projects with ESOMAR's Global Prices Study