Recent Articles

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

Getting a good night's rest

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Think big about yourself and surround yourself with people who think even bigger about you.

Reaching high confidence of research results through mixed methods

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Is the eternal risk of complete internalisation real?

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A Welcome note to the ESOMAR Congress 2024

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.