Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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5 January 2024
in General

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.


8 September 2022
in General

Respondent engagement has long been the Market Researcher’s quest for the holy grail.


5 January 2024
in General

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.


24 May 2023

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?


10 October 2023

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.


13 December 2023

Is the eternal risk of complete internalisation real?


26 February

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.


3 December 2021
in General

Enjoy the latest edition of the Shobservatory Research Chronicles.


28 February 2023
in General

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.


5 January 2024
in General

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.


19 March 2024
in General

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."


5 January 2024
in General

SimilarWeb, the official measure of the digital world, goes beyond surveys.


10 January

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.


5 January 2024
in General

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.


14 August 2024

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.


8 March 2024

Think big about yourself and surround yourself with people who think even bigger about you.


15 August 2023
in General

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.


27 February 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


5 January 2024
in General

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.


10 November 2022

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

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