Recent Articles

There is a greater need to get the right data and insights faster for global brands and researchers alike

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

What can and can't tech do? Some may see stars and others Orion

The internalisation of the insights function

These two regions,continue in their struggle

Positive regional growth, but sufficient?

The turnover left untapped in the past two years, may well haunt the industry for longer.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

How has the pandemic reshaped the industry requiring us to reformulate its value points

How to solve the excessive complexity of the Insights profession?

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Shy recovery after strong pandemic impact

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

A strong recovery in 2021, but was it enough?

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Different reactions to the pandemic

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry