Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Qualitative Clear
27 May
in General

Making outcomes more meaningful, whilst insights become more valuable and valued.


12 May
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.


20 April
in General

Do you always have to generate primary data to arrive at Qual insights?


Advertorial Series
1 April
in General

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.


25 March
in General

Why showing empathy is not as easy as it may sound?


16 March
in Opinions

Sales and market research – how do they rub along together, if at all?


Advertorial Series
3 March
in General

Modernising Western Governors University’s research approach


24 February

Unpacking conflict & tensions across consumers' multiple identities


23 December 2021

Practice gratitude - day in day out. Try to trust more and forgive.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


Advertorial Series
6 October 2021
in General

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing