Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Qualitative Clear
Featured Advertorial
1 April
in General

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.


24 February

Unpacking conflict & tensions across consumers' multiple identities


25 March
in General

Why showing empathy is not as easy as it may sound?


16 March
in Opinions

Sales and market research – how do they rub along together, if at all?


Advertorial Series
3 March
in General

Modernising Western Governors University’s research approach


23 December 2021

Practice gratitude - day in day out. Try to trust more and forgive.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


Advertorial Series
6 October 2021
in General

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing