Making outcomes more meaningful, whilst insights become more valuable and valued.
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
Do you always have to generate primary data to arrive at Qual insights?
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
Sales and market research – how do they rub along together, if at all?
Modernising Western Governors University’s research approach
Practice gratitude - day in day out. Try to trust more and forgive.
Step 2 – The company location from the point of view of consumers and employees
Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing