Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Sandeep Dutta interviews Oana Rengle for Research World
Welcome to the Twatterverse!
5 min readThe death of evidence?
Sandeep Dutta interviews Oana Rengle for Research World
Making outcomes more meaningful, whilst insights become more valuable and valued.
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing