Recent Articles

Reviewing the top tips of 2022 ( Part 2)

Read the series of articles written by incredible women for International Women's Week!

Insight250 nominations for 2023 now officially open.

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

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Supporting the highest levels of global enterprise complexity

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

With industry's growth on the rise, some countries are struggling to keep pace.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This analysis examines why the US prolonged the Pandemic and the implications for the future

Perspectives from the Insight250 Judges

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.