Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
2024 Insight250 Winners Announcement
5 min readThe fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.
JICs, Joint Industry Committees & MOCs, Media Owner Committees
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.
This article presents case studies on AI's role in enhancing market research and driving business success.
Learn about the importance of humour when it comes to leadership and decision making.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Facebook’s new parent company name and logo, Meta
A “fireside” chat with PepsiCo’s Sioned Winfield
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.