Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.
Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.
Learn about the importance of humour when it comes to leadership and decision making.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
What can and can't tech do? Some may see stars and others Orion
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
JICs, Joint Industry Committees & MOCs, Media Owner Committees
Pivot to minimalism....?
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
2024 Insight250 Winners Announcement
5 min readThe fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
ESOMAR Latin America Conference 2023
4 min readEditorial