Recent Articles

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Read the series of articles written by incredible women for International Women's Week!

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

But concerns exist.

It’s time to make text data part of your insights strategy

AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.

Two leaders in the market research space with a strong technology focus

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Does keeping it in-house pose a threat to research agencies?

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

The turnover left untapped in the past two years, may well haunt the industry for longer.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.