Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Trust, transparency, and advocacy in action
< 1 min readDelve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.
Read the series of articles written by incredible women for International Women's Week!
Supporting the highest levels of global enterprise complexity
All those interested in understanding how to establish procedures in order to maintain data security
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Redundant in my 20’s?: Speculation from a young insights professional at the dawn of the AI epoch
10 min readAs one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future