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Supporting the highest levels of global enterprise complexity

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Two leaders in the market research space with a strong technology focus

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

It’s time to make text data part of your insights strategy

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Does keeping it in-house pose a threat to research agencies?

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

This analysis examines why the US prolonged the Pandemic and the implications for the future

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

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As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”