Recent Articles

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

How brands can cut through the noise and create genuine connections with customers

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

Reaching high confidence of research results through mixed methods

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

How community can alleviate the cost-of-living crisis

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

Review, projections & implications for Q1 2022

This analysis examines why the US prolonged the Pandemic and the implications for the future

Download quantilope’s full guide to learn more

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

All those interested in understanding how to establish procedures in order to maintain data security

Reviewing the top tips of 2022 ( Part 2)

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”