Recent Articles

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

Read the series of articles written by incredible women for International Women's Week!

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

The turnover left untapped in the past two years, may well haunt the industry for longer.

Read the series of articles written by incredible women for International Women's Week!

Does keeping it in-house pose a threat to research agencies?

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

But concerns exist.

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

Two leaders in the market research space with a strong technology focus