Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Getting NPD just right
2 min readThe power of market share projection
How can AI support insights professionals in bringing insights to life and building compelling narratives?
Challenges for insight generation come from within
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
Learn about the importance of humour when it comes to leadership and decision making.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Policymakers should give greater consideration to long-term outcomes of nudges
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers