Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
Supporting the highest levels of global enterprise complexity
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.
We’re more than our senses
6 min readTaking product development to the next level
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Leadership
6 min readUsing non-exec roles, technology, and humour in innovation and leadership
Facebook’s new parent company name and logo, Meta
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.