Recent Articles

We are the chefs. Data are our ingredients.

There is a greater need to get the right data and insights faster for global brands and researchers alike

Step 2 – The company location from the point of view of consumers and employees

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Brand ‘moo-vers‘ and shakers

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

What can we learn from the observed mergers and aquisitions activity?

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

This analysis examines why the US prolonged the Pandemic and the implications for the future

Download quantilope’s full guide to learn more

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

How brands can cut through the noise and create genuine connections with customers

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021