Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
IQVIA takes 1st place, the tech-enabled industry continues to grow
The global impact and reach of research
11 min readThe global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.
Here are a few highlights the Remesh content team uncovered.
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Flying high in the face of failure
8 min readThe right way to innovate
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.