Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
Digital data analytics dominates the research software sector in Europe, but what about the other segments?
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?
An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.
The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.
An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.
An insider’s perspective of this integral segment of the insights industry
ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.
ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.
Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.
Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.
Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.
The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.
ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.
If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.
The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.