Recent Articles

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Challenges for insight generation come from within

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Is the eternal risk of complete internalisation real?

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

The post-pandemic recovery is in its fifth gear.

Does keeping it in-house pose a threat to research agencies?

The Data Analytics sector continues to propel the insights industry in Europe.

With industry's growth on the rise, some countries are struggling to keep pace.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

There is a greater need to get the right data and insights faster for global brands and researchers alike

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report