Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
Redundant in my 20’s?: Speculation from a young insights professional at the dawn of the AI epoch
10 min readAs one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.
Let’s bring play back to research
7 min readResearch used to be playful.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A “fireside” chat with PepsiCo’s Sioned Winfield
Observations and takeaways from the AI Forum
With industry's growth on the rise, some countries are struggling to keep pace.
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
What can and can't tech do? Some may see stars and others Orion
The turnover left untapped in the past two years, may well haunt the industry for longer.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.