Recent Articles

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

How community can alleviate the cost-of-living crisis

With industry's growth on the rise, some countries are struggling to keep pace.

Insight250 nominations for 2023 now officially open.

Review, projections & implications for Q1 2022

Reviewing the top tips of 2022 ( Part 2)

How has the pandemic reshaped the industry requiring us to reformulate its value points

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

All those interested in understanding how to establish procedures in order to maintain data security

Observations and takeaways from the AI Forum

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Does keeping it in-house pose a threat to research agencies?