Recent Articles

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

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How has the pandemic reshaped the industry requiring us to reformulate its value points

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

This analysis examines why the US prolonged the Pandemic and the implications for the future

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

Step 2 – The company location from the point of view of consumers and employees

With industry's growth on the rise, some countries are struggling to keep pace.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.