Recent Articles

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

Observations and takeaways from the AI Forum

Why cooperation and negotiation are crucial to get the UK back on its feet

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

What can and can't tech do? Some may see stars and others Orion

How brands can embrace pessimism following the COP26 conference in Glasgow

Facebook’s new parent company name and logo, Meta

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The future of insights

Wim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.

Step 3 – The workspace environment and atmosphere

In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).

Using non-exec roles, technology, and humour in innovation and leadership

The importance of face-to-face networking and research.

A “fireside” chat with PepsiCo’s Sioned Winfield