Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
Redundant in my 20’s?: Speculation from a young insights professional at the dawn of the AI epoch
10 min readAs one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”
When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.
With industry's growth on the rise, some countries are struggling to keep pace.
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
All those interested in understanding how to establish procedures in order to maintain data security
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Observations and takeaways from the AI Forum
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges