Recent Articles

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

This analysis examines why the US prolonged the Pandemic and the implications for the future

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

How has the pandemic reshaped the industry requiring us to reformulate its value points

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Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.

Step 2 – The company location from the point of view of consumers and employees

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

With industry's growth on the rise, some countries are struggling to keep pace.

We are the chefs. Data are our ingredients.

What can we learn from the observed mergers and aquisitions activity?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

There is a greater need to get the right data and insights faster for global brands and researchers alike