Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Leadership
6 min readUsing non-exec roles, technology, and humour in innovation and leadership
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Facebook’s new parent company name and logo, Meta
From faux-gras to faux-mage…how plant-based brands are putting a twist on French food traditions
8 min readFrance’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
We’re more than our senses
6 min readTaking product development to the next level
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.
Observations and takeaways from the AI Forum
With industry's growth on the rise, some countries are struggling to keep pace.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.