Recent Articles

What can we learn from the observed mergers and aquisitions activity?

Brand ‘moo-vers‘ and shakers

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

Using augmented reality to delve into consumer insights

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Does keeping it in-house pose a threat to research agencies?

How has the pandemic reshaped the industry requiring us to reformulate its value points

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

With industry's growth on the rise, some countries are struggling to keep pace.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Editorial

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

How community can alleviate the cost-of-living crisis

Insight250 nominations for 2023 now officially open.