Recent Articles

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

How has the pandemic reshaped the industry requiring us to reformulate its value points

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

Step 2 – The company location from the point of view of consumers and employees

We are the chefs. Data are our ingredients.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

What can we learn from the observed mergers and aquisitions activity?

Part Three: Understanding habitual and deliberate consumer decision behaviour

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

There is a greater need to get the right data and insights faster for global brands and researchers alike

Using augmented reality to delve into consumer insights

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Brand ‘moo-vers‘ and shakers

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

With industry's growth on the rise, some countries are struggling to keep pace.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!