Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.
Research budgets
A threat to the industry?
7 min readThe internalisation of the insights function
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Do we need a new vocabulary?
Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.
No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
Positive regional growth, but sufficient?
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Change your organisation’s instead
It’s clear that businesses and organisations around the world need to measure a different sort of success.
Teamwork makes the dream work!
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Unlocking AI's true potential while protecting the industry.
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.
Get started today by downloading our free ebook!