Recent Articles

Wim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

How has the pandemic reshaped the industry requiring us to reformulate its value points

Two leaders in the market research space with a strong technology focus

Read the series of articles written by incredible women for International Women's Week!

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

But concerns exist.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

It’s time to make text data part of your insights strategy

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

Download quantilope’s full guide to learn more

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.