Recent Articles

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

Observations and takeaways from the AI Forum

How has the pandemic reshaped the industry requiring us to reformulate its value points

Why cooperation and negotiation are crucial to get the UK back on its feet

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

What can and can't tech do? Some may see stars and others Orion

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

How brands can embrace pessimism following the COP26 conference in Glasgow

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The future of insights

Facebook’s new parent company name and logo, Meta

Step 3 – The workspace environment and atmosphere

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Wim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.