Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Imagination
5 min readThe future of insights
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
Getting NPD just right
2 min readThe power of market share projection
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
A threat to the industry?
7 min readThe internalisation of the insights function
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
It’s clear that businesses and organisations around the world need to measure a different sort of success.
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Policymakers should give greater consideration to long-term outcomes of nudges
Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital