Recent Articles

Two leaders in the market research space with a strong technology focus

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

How has the pandemic reshaped the industry requiring us to reformulate its value points

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

Wim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Download quantilope’s full guide to learn more

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

This analysis examines why the US prolonged the Pandemic and the implications for the future

Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Step 2 – The company location from the point of view of consumers and employees

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.