Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Observations and takeaways from the AI Forum
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
What can and can't tech do? Some may see stars and others Orion
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Facebook’s new parent company name and logo, Meta
Imagination
5 min readThe future of insights
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.



















