Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Non-binary and non-existent?
5 min readSophia Mobbs unfolds what brands miss when they don’t look beyond men and women.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
Let’s bring play back to research
7 min readResearch used to be playful.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A “fireside” chat with PepsiCo’s Sioned Winfield
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Redundant in my 20’s?: Speculation from a young insights professional at the dawn of the AI epoch
10 min readAs one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
The turnover left untapped in the past two years, may well haunt the industry for longer.
With industry's growth on the rise, some countries are struggling to keep pace.
Observations and takeaways from the AI Forum
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
What can and can't tech do? Some may see stars and others Orion
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.