Recent Articles

How to benchmark your research projects with ESOMAR's Global Prices Study

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

Change your organisation’s instead

The power of marketing and insights to increase consumer understanding.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

A take on the adoption rate of smart home devices

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

Is the eternal risk of complete internalisation real?