Recent Articles

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

From academia to action: bridging traditional ethnography and consumer insights

Is the eternal risk of complete internalisation real?

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

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This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

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