Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
It’s clear that businesses and organisations around the world need to measure a different sort of success.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.
How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making
Getting NPD just right
2 min readThe power of market share projection
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.
A favourable wind crosses the region.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Is the eternal risk of complete internalisation real?
Communicating insight with impact
15 min readIndustry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
These two regions,continue in their struggle
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication