Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.
Research budgets
Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.
ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.
Is the eternal risk of complete internalisation real?
Omni-channel
5 min readNeuroscience breaks through the hype
The secret behind brands that grow margins while others cut prices.
Make social media social again!
7 min read“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Taking tracker analytics online
2 min readCrunch Automation scripting for streamlined, almost instant data analysis and insights delivery.
Understanding implicit associations
2 min readUnderstanding implicit associations
ESOMAR: Membership Value and Future Direction
< 1 min readESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.
Is online research becoming costlier?
3 min readESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.
Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.