Recent Articles

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

Like many professionals in this industry, I arrived here by accident rather than design.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Wrapping up the year with 60 global honours.

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Learnings from the Dynata RISE Awards

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Keeping it brief

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.