Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Getting NPD just right
2 min readThe power of market share projection
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.
Room 101: Marketing jargon to bin
5 min readThere’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Communicating insight with impact
15 min readIndustry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.
A favourable wind crosses the region.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Is the eternal risk of complete internalisation real?
Pivot to minimalism....?
Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
(Reflections on Meaning in the Age of Information Overload)
This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.