Recent Articles

Getting a good night's rest

A favourable wind crosses the region.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Reaching high confidence of research results through mixed methods

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Like many professionals in this industry, I arrived here by accident rather than design.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.