Recent Articles

A favourable wind crosses the region.

Is the eternal risk of complete internalisation real?

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

Like many professionals in this industry, I arrived here by accident rather than design.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

What are the forces shaping market research in the Middle East and Africa?

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

The power of market share projection