Recent Articles

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Join Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

The power of marketing and insights to increase consumer understanding.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Does the naked eye always beat an automated approach?

(M)advertising testing

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

A take on the adoption rate of smart home devices

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.