Recent Articles

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Like many professionals in this industry, I arrived here by accident rather than design.

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Pivot to minimalism....?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Shiny objects vs. insight breakthroughs.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Trump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months

Research used to be playful.

How to reduce the spread of COVID-19 within primary and secondary schools.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Is the eternal risk of complete internalisation real?

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

A favourable wind crosses the region.

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.