Recent Articles

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Change your organisation’s instead

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

The power of marketing and insights to increase consumer understanding.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

A take on the adoption rate of smart home devices

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

Join Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

Does the naked eye always beat an automated approach?