Recent Articles

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

A favourable wind crosses the region.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Unlocking AI's true potential while protecting the industry.

Is the eternal risk of complete internalisation real?

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

Policymakers should give greater consideration to long-term outcomes of nudges

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

International Jury for the 2023 Insight250 Awards announced

These two regions,continue in their struggle

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.