Recent Articles

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

We are always right!

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Is the eternal risk of complete internalisation real?

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

What is the best research method?

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

Neuroscience breaks through the hype