Recent Articles

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

What is the best research method?

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

Is the eternal risk of complete internalisation real?

Research budgets

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Neuroscience breaks through the hype

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

Step 1 – The Brand DNA: history, vision and mission to build upon

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

Modernising Western Governors University’s research approach

Think big about yourself and surround yourself with people who think even bigger about you.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.