Recent Articles

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

The fine art of time negotiation from the Shobservatory Research Chronicles.

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

Wrapping up the year with 60 global honours.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

Steering through Latin America's economic journey in the global insights industry.

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

How leaders can secure truly differentiating insight in the AI era

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.