Recent Articles

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.

Join Gene Saykin from Tuna at Congress 2023 as we delve into the essential questions to identify the perfect research ally.

The more things change, the more they stay the same

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices