Recent Articles

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Brewing insights and networking at Belgium's CUBE event.

Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.

Keeping it brief

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

What are the forces shaping market research in the Middle East and Africa?

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.