Recent Articles

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

Why Collective Intelligence is the real payoff of AI

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

Enjoy the latest edition of the Shobservatory Research Chronicles.

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

A Welcome note to the ESOMAR Congress 2024

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.