Recent Articles

The secret behind brands that grow margins while others cut prices.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

Getting a good night's rest

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

What are the forces shaping market research in the Middle East and Africa?

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?