Recent Articles

Do we need a new vocabulary?

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.

Does the naked eye always beat an automated approach?

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

Change your organisation’s instead