Recent Articles

SimilarWeb, the official measure of the digital world, goes beyond surveys.

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

Learnings from the Dynata RISE Awards

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

Join Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.