Recent Articles

Key themes and take aways from the "Future of Insights Summit".

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.

Do we need a new vocabulary?

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Does the naked eye always beat an automated approach?

Learnings from the Dynata RISE Awards

Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.