Recent Articles

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.

Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices

Six graduate hires, six new AI roles and the new way of building insight

The 5 Blind Spots of Synthetic Responses

A New Era of Clean Energy Transformation

Join Gene Saykin from Tuna at Congress 2023 as we delve into the essential questions to identify the perfect research ally.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.