Recent Articles

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Lessons from the Global Prices Study 2025

Brunswick’s 2026 report forecasts a convergence of blended reality, human augmentation, and a counter-trend demand for authentic, human-centric craft.

Crispin sat down with Insight250 Winner Caroline Florence, to discuss how GenAI offers more than just time-saving benefits and has the potential to become a true creative collaborator for data storytelling.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

We’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.

Will Insight become faster cheaper and better without you?

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

The energy transition is a global movement reshaping industries, policies, and investments. Advanced biofuels are promising, low-carbon alternatives from non-food biomass, waste, and feedstocks.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.