Recent Articles

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

The 5 Blind Spots of Synthetic Responses

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

A New Era of Clean Energy Transformation

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The global rail freight industry is experiencing growth as businesses shift cargo from trucks and ships to rail in response to rising fuel costs, stricter emissions regulations, and supply chain challenges.

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.

Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

Six graduate hires, six new AI roles and the new way of building insight

How more data can sabotage synthetic consumer accuracy and why AI research needs domain-aware design.

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

We’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.