Recent Articles

The Evolution of Human Confidence

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.

An outlook of what NPD cycles can look like with agentic AI and robotics

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.

A New Era of Clean Energy Transformation

Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

We’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.