Recent Articles

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A New Era of Clean Energy Transformation

We’re back for Q&A-gency, where Shape Insight’s Alex Holmes talks with top creative development or media planning experts to understand how insight influences their current and future work.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Strategic planning, when powered by real data trends, becomes a map instead of a guessing game. Whether you're weighing a new location or planning product expansion, analytics can surface patterns your gut can’t always catch.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation

Crispin sat down with Insight250 Winner Caroline Florence, to discuss how GenAI offers more than just time-saving benefits and has the potential to become a true creative collaborator for data storytelling.

Introducing the second wave of the Esomar Demographic Committee

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.

Will Insight become faster cheaper and better without you?

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.