Recent Articles

A New Era of Clean Energy Transformation

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

Discover the key takeaways from Esomar Congress Prague’s panel on investment strategy in uncertain times — exploring how AI, geopolitical shifts, and evolving client needs are reshaping the $147.5B data and insights industry.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

The market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

Lessons from the Global Prices Study 2025

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

Growth comes from innovation—not flashy tools, but consistent rhythms, smart risks, and cultural shifts that keep small and mid-sized businesses relevant.

Each month, Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Insight Leaders are more likely to develop a playbook if they know the best practices and how it can help them succeed. Fortunately, best practice for insight success is James and the Insight Management Academy’s remit.

The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Crispin sat down with Insight250 Winner Caroline Florence, to discuss how GenAI offers more than just time-saving benefits and has the potential to become a true creative collaborator for data storytelling.

Why even data-driven organisations fall into false certainty – and how to detect the three hidden traps.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In this excerpt from the Global Prices Study 2025, we discuss the future of F2F and CATI, rising operational costs, and responses to lower-cost technologies and innovations.