Recent Articles

In this excerpt from the Global Prices Study 2025, we discuss the future of F2F and CATI, rising operational costs, and responses to lower-cost technologies and innovations.

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

Community-led outdoor groups are redefining nature beyond the traditional white, individualistic image. Research reveals structural, cultural, and emotional barriers that limit access, highlighting the need for more equitable outdoor spaces.

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.

Each month, Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Growth comes from innovation—not flashy tools, but consistent rhythms, smart risks, and cultural shifts that keep small and mid-sized businesses relevant.

What does “invisible bias” mean in AI‑assisted market research

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Insight Leaders are more likely to develop a playbook if they know the best practices and how it can help them succeed. Fortunately, best practice for insight success is James and the Insight Management Academy’s remit.

Esomar and Latin American Associations United in the Defence of Polling and Democracy

This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.

In this article from the recently released Global Prices Study 2025, industry expert and the report’s sounding board member, Jonathan Karanja, delves into the realities and challenges of labour-intensive data collection in Africa.

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary

Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

We’ve discussed simulations for insights over three years. People ask what simulations are, how they differ from synthetic data, and why it matters for better decisions. Let's clarify.