Recent Articles

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation

Will Insight become faster cheaper and better without you?

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

In this excerpt from the Global Prices Study 2025, we discuss the future of F2F and CATI, rising operational costs, and responses to lower-cost technologies and innovations.

Community-led outdoor groups are redefining nature beyond the traditional white, individualistic image. Research reveals structural, cultural, and emotional barriers that limit access, highlighting the need for more equitable outdoor spaces.

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

What does “invisible bias” mean in AI‑assisted market research

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.

In this article from the recently released Global Prices Study 2025, industry expert and the report’s sounding board member, Jonathan Karanja, delves into the realities and challenges of labour-intensive data collection in Africa.

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.

Growth comes from innovation—not flashy tools, but consistent rhythms, smart risks, and cultural shifts that keep small and mid-sized businesses relevant.

This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.

The growing need for transparency, documentation, and human oversight in AI-assisted research

Each month, Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary