Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
How can AI support insights professionals in bringing insights to life and building compelling narratives?
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Emmie Heath considers the appeal of small towns when contemplating a move. Understand why they offer unique benefits like cost savings and a more relaxed pace of life.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Change your organisation’s instead
Teamwork makes the dream work!
No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
Positive regional growth, but sufficient?
Applying cognitive psychology models to marketing research ‘Beyond Maslow’s Hierarchy of Needs’
6 min readAs consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.
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Unlocking AI's true potential while protecting the industry.
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
The revolution in audience attention measurement
< 1 min readUncover challenges, complexities, and innovative solutions in measuring attention.