Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
22 November 2021

How brands can embrace pessimism following the COP26 conference in Glasgow


6 June 2023

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.


24 June 2024

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.


10 October 2022

A “fireside” chat with PepsiCo’s Sioned Winfield


30 May 2022

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


25 January 2024
in General

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.


30 June 2023

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


6 February 2024
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.


13 April 2022
in General

We are always right!


21 November 2022

The turnover left untapped in the past two years, may well haunt the industry for longer.


6 February 2023

What can and can't tech do? Some may see stars and others Orion


19 June 2024

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.


10 April 2023

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


27 July 2023

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


27 January 2023

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


27 October 2022

How to reduce the spread of COVID-19 within primary and secondary schools.


Series Popular
10 November 2023

With industry's growth on the rise, some countries are struggling to keep pace.


9 December 2021

Since happiness is such a fundamental concept, it touches all aspects of life including market research.


28 October 2021

Pivot to minimalism....?


21 November 2023

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

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