Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A threat to the industry?
7 min readThe internalisation of the insights function
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Do we need a new vocabulary?
The turnover left untapped in the past two years, may well haunt the industry for longer.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Positive regional growth, but sufficient?
Change your organisation’s instead
Teamwork makes the dream work!
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It’s clear that businesses and organisations around the world need to measure a different sort of success.
Unlocking AI's true potential while protecting the industry.
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.