Recent Articles

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

These two regions,continue in their struggle

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

A take on the adoption rate of smart home devices

Understanding implicit associations

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

How to benchmark your research projects with ESOMAR's Global Prices Study

Challenges for insight generation come from within

The fine art of time negotiation from the Shobservatory Research Chronicles.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

The power of marketing and insights to increase consumer understanding.