Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
With industry's growth on the rise, some countries are struggling to keep pace.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Observations and takeaways from the AI Forum
Reaching high confidence of research results through mixed methods
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
What can and can't tech do? Some may see stars and others Orion
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023