Recent Articles

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

What distinguishes the top performing research agencies from the rest?

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

Getting a good night's rest

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Reaching high confidence of research results through mixed methods

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

Key themes and take aways from the "Future of Insights Summit".

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.