Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.
A “fireside” chat with PepsiCo’s Sioned Winfield
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
We are always right!
The turnover left untapped in the past two years, may well haunt the industry for longer.
What can and can't tech do? Some may see stars and others Orion
Non-binary and non-existent?
5 min readSophia Mobbs unfolds what brands miss when they don’t look beyond men and women.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
With industry's growth on the rise, some countries are struggling to keep pace.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Pivot to minimalism....?
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.