Recent Articles

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

SimilarWeb, the official measure of the digital world, goes beyond surveys.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Is the eternal risk of complete internalisation real?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Like many professionals in this industry, I arrived here by accident rather than design.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.