Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.
ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
ESOMAR: Membership Value and Future Direction
< 1 min readESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.
"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Partners for life
5 min readThe power of marketing and insights to increase consumer understanding.
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
From faux-gras to faux-mage…how plant-based brands are putting a twist on French food traditions
8 min readFrance’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!
The Nature of Insights is an article series that explores the forces that shape our work and industry.
Respondent engagement has long been the Market Researcher’s quest for the holy grail.
Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.
Living smart!
4 min readA take on the adoption rate of smart home devices
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.
We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?