Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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5 January
in General

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.


5 January
in General

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.


5 January
in General

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.


27 February
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


15 January
in General

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.


27 April 2023
in General

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.


21 February
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


5 January
in General

Jow Reckitt calculates the value created by increasing access to consumer knowledge


15 April

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.


5 January
in General

SimilarWeb, the official measure of the digital world, goes beyond surveys.


10 April

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

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