Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Pivot to minimalism....?
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Communicating insight with impact
15 min readIndustry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Let’s bring play back to research
7 min readResearch used to be playful.
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Is the eternal risk of complete internalisation real?
Beware AI’s Siren Song
11 min readHow leaders can secure truly differentiating insight in the AI era
A favourable wind crosses the region.
From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events
Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.