The Truth About Research Transformation

3 November

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

3 min read
Truth

What's it about?

Market research underwent tremendous transformation over the past 10 years, from the automation of quantitative research to the digitization of qualitative research to the advent of artificial intelligence. 

What's in it for me?

These changes impacted what it means to be an insights professional and how brands and market research firms alike operate. While the change is far from complete, there are critical lessons that should inform our next steps. Join Schlesinger Group’s Executive Vice President of Platform Business Steve Mast and Andrew Hui, Senior Manager, Customer & Brand Insights at TD as they identify these critical lessons and what to consider for the future of market research.  

Who is this for?

All those interested in the future of the industry 

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Steve Mast
EVP, Platform Business at Schlesinger Group
Andrew Hui
Senior Manager, Customer & Brand Insights at TD Bank