Innovations

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Observations and takeaways from the AI Forum

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

How can AI support insights professionals in bringing insights to life and building compelling narratives?

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

The Data Analytics sector continues to propel the insights industry in Europe.

With industry's growth on the rise, some countries are struggling to keep pace.

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

AI is fast becoming a driving force in the market research and insights industry.

Unlocking AI's true potential while protecting the industry.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.