Innovations

How to wield market research methodology and technology to grow and convert customers

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Do you know how consumers really feel about your brand, communications or category?

Business intelligence platforms in a market research world

Increasing brand health and wealth in Indonesia

Business intelligence platforms in a market research world

Research used to be playful.

A “fireside” chat with PepsiCo’s Sioned Winfield

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

Behavioural science in quantitative research: Part three

Behavioural science in quantitative research: Part two

Behavioural science in quantitative research Part 1

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

Innovation predictions in the era of Machine Learning

The power of market share projection

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

All those interested in understanding how to establish procedures in order to maintain data security

Tech is essential, but it’s not the point