Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

6 March

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.


26 February

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.


26 February

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”


20 February

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.


19 February

The market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.


6 February

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.


31 January

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.


28 January

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.


23 January

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.


21 January

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.


16 January

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.


15 January

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.


10 January

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.


20 November 2024

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.


18 November 2024

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents


12 November 2024

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.


12 November 2024

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.


11 November 2024

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird


29 October 2024

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.


28 October 2024

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

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