Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

24 October 2024

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency


23 October 2024

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.


17 October 2024

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.


17 October 2024

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.


16 October 2024

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.


10 October 2024

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.


7 October 2024

The Nature of Insights is an article series that explores the forces that shape our work and industry.


7 October 2024

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


3 October 2024

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.


27 September 2024

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.


23 September 2024

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.


15 August 2024

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)


8 August 2024

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.


1 July 2024

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.


10 June 2024

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.


3 June 2024

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.


8 May 2024

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.


4 May 2024

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.


23 April 2024

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.


10 April 2024

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

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