Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
System 3 and storyhearing
7 min readTell us about your life one year from now.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.
Facebook’s new parent company name and logo, Meta
Discover insights on insights
Predictive qual
6 min readHow to turn the art of qual into a science of impact?