Innovations

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

Neuroscience breaks through the hype

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

Shiny objects vs. insight breakthroughs.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

The metaverse

......and four ways to cure them

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Supporting the highest levels of global enterprise complexity

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Perspectives from the Insight250 Judges

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.