Innovations

The energy transition is a global movement reshaping industries, policies, and investments. Advanced biofuels are promising, low-carbon alternatives from non-food biomass, waste, and feedstocks.

A New Era of Clean Energy Transformation

The market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.

For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.

Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

Generative AI is changing how consumers find information, but its inaccuracies and potential for harmful advice make it a risky source of guidance.

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Why Collective Intelligence is the real payoff of AI

The Evolution of Human Confidence

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.

In today’s fast-changing world, adaptation is more than alignment; it is a competitive advantage. This article explores strategic adaptation and the role of insights in facilitating it.

Strategic planning, when powered by real data trends, becomes a map instead of a guessing game. Whether you're weighing a new location or planning product expansion, analytics can surface patterns your gut can’t always catch.

Welcome to the authenticity paradox, a weird melancholy space where teary TikToks and “depression room” tours are the new social currency.

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.