Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Supporting the highest levels of global enterprise complexity
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
Co-branding
6 min readHow to combat potential pitfalls using behavioural research
How to exploit external data sources for consumer understanding
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy