Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Behaviour change models
6 min readBehavioural science in quantitative research Part 1
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Getting NPD just right
2 min readThe power of market share projection
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
All those interested in understanding how to establish procedures in order to maintain data security
Unpacking human centricity
5 min readTech is essential, but it’s not the point
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
The growing importance of both community and collaboration in the research space and the professional world overall.
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Market research vs. UX research
11 min readWhy we need integration
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.