Innovations

Research used to be playful.

A “fireside” chat with PepsiCo’s Sioned Winfield

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

Behavioural science in quantitative research: Part three

Behavioural science in quantitative research: Part two

Behavioural science in quantitative research Part 1

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

Innovation predictions in the era of Machine Learning

The power of market share projection

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

All those interested in understanding how to establish procedures in order to maintain data security

Tech is essential, but it’s not the point

How to be a respondent-centric researcher?

The growing importance of both community and collaboration in the research space and the professional world overall.

How to be a respondent-centric researcher?

The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.