Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Supporting the highest levels of global enterprise complexity
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
Co-branding
6 min readHow to combat potential pitfalls using behavioural research
How to exploit external data sources for consumer understanding
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
We’re more than our senses
6 min readTaking product development to the next level
Experience improvement
6 min readHow to wield market research methodology and technology to grow and convert customers
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both