ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Almost all of the world’s regions experienced a substantial increase in user experience research since 2019
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
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I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry