The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.
AI has already surpassed the “just a flawed chatbot” stage and is rapidly improving. With new benchmarks like GDPval showing it can perform professional-level work, the real question now is how quickly industries adapt to this shift.
Discover the latest companies who have chosen to join the Esomar community as corporate members.
The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.
AI Trends and Insights
3 min readTo capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.
Opinion Polls in Colombia Under Threat
3 min readEsomar and Latin American Associations United in the Defence of Polling and Democracy
This article offers an excerpt from Esomar’s Global Prices Study 2025.
The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.
This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.
Discover the latest companies who have chosen to join the Esomar community as corporate members.