For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.
Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji
Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.
Shaping insight into foresight
3 min readA conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.
Every 14 October, the global community celebrates World Standards Day, honouring the frameworks that make collaboration possible.
The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.
Book Review: Hacking the Human Mind – The behavioural science behind 17 of the world's best brands
6 min readHacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.
Insight Leaders are more likely to develop a playbook if they know the best practices and how it can help them succeed. Fortunately, best practice for insight success is James and the Insight Management Academy’s remit.
Shaping insights into impact
3 min readA conversation with Tim Wragg, CEO of Human8, about turning insights into action.
The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.