No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.
If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.
The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Lessons on how to surf the AI wave
3 min readThe recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.
On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.