Why is an inclusive question important when you want to get the right answer?
Does keeping it in-house pose a threat to research agencies?
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
The evolution of research methods
5 min readOver two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.
ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.
The Data Analytics sector continues to propel the insights industry in Europe.
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
With industry's growth on the rise, some countries are struggling to keep pace.
Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.