Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.

After the 2023 ESOMAR Associations Leaders’ Summit in Mexico City, five Latam associations decided to study how front-of-pack food labeling affects buying habits in the region.

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.

Nick Graham, Previously Global Head of Insights & Analytics, Mondelez and Since July 2024 Founder of Vertemis). Vertemis helps organizations transform how they use insights & analytics to drive better decision-making and elevate business impact.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.