At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.