AI adoption puts research quality and trust to the test. For World Standards Day, we explore how standards, ethical codes and human oversight guide the profession’s next steps.

Disclosing weak data is not enough. Jordon Peugh explains why researchers need to challenge sample quality, act on fraud risks and ask whether their data can support the decision at hand.

AI is moving too fast for organisations to learn only from their own experience.

We listened to every recorded session of Esomar Congress 2025 and 2026. AI is no longer one topic on the programme: it has become the setting for almost everything else.

Scale the research, keep the human judgment. Carol Fitzgerald makes the case for removing the delays around qualitative research while preserving the expert conversations that give it depth.