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8 Ways Market Researchers Are Using AI-Moderated Interviews (AIMIs)
15 November 7 min read
by Matteo Cera

8 Ways Market Researchers Are Using AI-Moderated Interviews (AIMIs)

Featured Advertorial
From Silos to Synergy: Redefining Healthcare Research Ecosystems
3 November 5 min read
by Jasper Colin

From Silos to Synergy: Redefining Healthcare Research Ecosystems

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Recent articles

Featured Advertorial

8 Ways Market Researchers Are Using AI-Moderated Interviews (AIMIs)

7 min read
15 November
in Hot Topics
by Matteo Cera

How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

Where does the research software sector stand in 2024?

4 min read
13 November
in Our Members Stories
by Lilas Ajaluni

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

Beyond the database: why custom recruiting is the missing piece in expert and B2B research

4 min read
12 November
in Hot Topics
by Joel Neslon

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

Navigating Rising Costs and Shifting Modes

7 min read
10 November
in Our Members Stories
by Ray Poynter

Lessons from the Global Prices Study 2025

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Inside the $153bn Insights Industry

4 min read
4 November
in Our Members Stories
by Lilas Ajaluni

A US$ 153 billion insights industry – What has changed since 2023?

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Sustainability Library

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Powering the Next Decade: Why the Battery Pack Market Will Surpass USD 472 Billion by 2034
9 October 5 min read
by Akshay Dharmadhikari

Powering the Next Decade: Why the Battery Pack Market Will Surpass USD 472 Billion by 2034

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how the people of china live with climate change and what communication can do
24 January 2024 < 1 min read
by Tan Copsey, Leonie Hoijtink, Xiao Shi, Sonia Whitehead

How the people of China live with climate change and what communication can do

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Can advertising be saved from greenwashing? Part 1
23 October 2023 8 min read
by Béatrice Parguel, Guillaume Johnson

Can advertising be saved from greenwashing? Part 1

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Artificial Intelligence

Esomar Calls for Smarter and Simpler EU Digital Rules
27 October 5 min read
by Federica Pizzuti

Esomar Calls for Smarter and Simpler EU Digital Rules

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Human in the Loop: Getting AI Right in Qualitative Research
8 October 5 min read
by Vidya Venugopalan

Human in the Loop: Getting AI Right in Qualitative Research

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My AI Advisor: The Promise and Peril of AI as a Consumer Guide
8 October 6 min read
by Enric Cid

My AI Advisor: The Promise and Peril of AI as a Consumer Guide

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Entertainment Industry

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The impact of audience insights on streaming services
17 October 2023 9 min read
by Crispin Beale

The impact of audience insights on streaming services

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UX in Games to Win in Korea
9 September 4 min read
by Maria Amirkhanyan

UX in Games to Win in Korea

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Innovating with purpose: What market research can learn from media and finance
17 July 5 min read
by Bob Fawson

Innovating with purpose: What market research can learn from media and finance

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Qualitative research

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Growth
17 April 2023 6 min read
by Xabier Palacio

The post-pandemic dominance of CRM and UX research

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Experience
16 November 2022 6 min read
by Dr. Jessica Petrie

Experience improvement

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Remesh header Q1 2022
14 October 2022 5 min read
by Alexandra Gendes

Best practices in writing a discussion guide

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Podcasts

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unveiling gendered news consumption patterns insights from bbc s research
31 October 2023 2 min read
by Xabier Palacio

Unveiling gendered news consumption patterns: Insights from BBC's Research

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decoding colour science in market research
6 November 2023 2 min read
by Iliya Hull

Decoding colour science in market research

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How AI affects your day to day
25 October 2023 2 min read
by Xabier Palacio

How AI affects your day to day

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Insight250 interviews

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Five Years of Insight250: Elevating the Insight Industry
7 October 4 min read
by Crispin Beale

Five Years of Insight250: Elevating the Insight Industry

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How AI is Transforming Insights
2 September 12 min read
by Crispin Beale

How AI is Transforming Insights

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How AI is Transforming Insights
1 July 8 min read
by Crispin Beale

How AI is Transforming Insights

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