This article offers an excerpt from Esomar’s Global Prices Study 2025.

Amid climate urgency, the carbon credit market has become a key financial and environmental sector, estimated to surpass USD 482 billion by 2035. What’s fueling this growth and what does it mean for sustainable development?

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

Introducing the second wave of the Esomar Demographic Committee

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making