Recent articles

24 April
in General

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct, now in Thai.


22 April

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.


17 April

This article presents case studies on AI's role in enhancing market research and driving business success.


16 April

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.


15 April
in General

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.