Recent Articles

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

Lessons from the Global Prices Study 2025

A US$ 153 billion insights industry – What has changed since 2023?

Discover the key takeaways from Esomar Congress Prague’s panel on investment strategy in uncertain times — exploring how AI, geopolitical shifts, and evolving client needs are reshaping the $147.5B data and insights industry.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

A conversation with Matthew Nelson, CEO of Mintel, about the shift in their consumer foresight approach.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

What are the forces shaping market research in the Middle East and Africa?

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

Steering through Latin America's economic journey in the global insights industry.