Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Series Popular
20 March 2024

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.


20 March 2024
in General

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!


19 March 2024
in General

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.


19 March 2024
in General

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."


18 March 2024

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.


13 March 2024

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.


12 March 2024
in General

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.


8 March 2024

Embracing the unexpected: my career journey from Data Dread to Data Empathy


8 March 2024

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."


8 March 2024

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.


8 March 2024

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions


8 March 2024

Think big about yourself and surround yourself with people who think even bigger about you.


8 March 2024

My journey through the world of Market Research: Lessons, challenges, and triumphs


8 March 2024

Like many professionals in this industry, I arrived here by accident rather than design.


8 March 2024

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.


7 March 2024

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.


6 March 2024

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.


5 March 2024

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.


Series Popular
28 February 2024

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


27 February 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

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