Recent Articles

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

Celebrate the ESOMAR Congress 2024 in Athens, where over 1,000 delegates enjoyed 135+ speakers and the Research Effectiveness Awards.

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

A Welcome note to the ESOMAR Congress 2024

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.