Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

27 October 2023

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.


27 October 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


26 October 2023
in General

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.


25 October 2023

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.


25 October 2023

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.


23 October 2023

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.


23 October 2023

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.


18 October 2023
in General

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.


17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.


17 October 2023

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.


16 October 2023
in General

What is synthetic data, how can we use it, and what are the risks?


13 October 2023

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.


13 October 2023

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.


12 October 2023
in General

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.


10 October 2023

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.


5 October 2023
in General

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.


3 October 2023

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.


29 September 2023

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.


28 September 2023

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.


27 September 2023
in General

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

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