Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Researchers are happier with mental health support, although more than 80% still report negative wellbeing.
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
The Truth About Research Transformation
3 min readJoin our speakers as they identify these critical lessons and what to consider for the future of market research.
Do you know how consumers really feel about your brand, communications or category?
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Best practices for crafting a discussion guide that results in effective research.
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
Highlights from the ESOMAR Congress 2022 in Toronto
We got there!
6 min readNow how do we stay there?