Recent Articles

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

Embracing the unexpected: my career journey from Data Dread to Data Empathy

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Think big about yourself and surround yourself with people who think even bigger about you.

My journey through the world of Market Research: Lessons, challenges, and triumphs

Like many professionals in this industry, I arrived here by accident rather than design.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.