Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

1 December 2023

How can AI support insights professionals in bringing insights to life and building compelling narratives?


1 December 2023
in General

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.


1 December 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


29 November 2023
in General

The post-pandemic recovery is in its fifth gear.


23 November 2023

Why is an inclusive question important when you want to get the right answer?


22 November 2023
in General

Does keeping it in-house pose a threat to research agencies?


21 November 2023
in General

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.


21 November 2023

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "


21 November 2023

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.


21 November 2023

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.


20 November 2023

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.


17 November 2023

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.


15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.


14 November 2023
in General

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.


10 November 2023

With industry's growth on the rise, some countries are struggling to keep pace.


8 November 2023
in General

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?


6 November 2023

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.


6 November 2023

AI is fast becoming a driving force in the market research and insights industry.


2 November 2023

Unlocking AI's true potential while protecting the industry.


31 October 2023

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

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