Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

3 October 2023

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.


29 September 2023

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.


28 September 2023

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.


27 September 2023
in General

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies


26 September 2023

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.


25 September 2023

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.


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22 September 2023
in General

Learnings from the Dynata RISE Awards


21 September 2023
in General

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.


20 September 2023
in General

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.


19 September 2023
in General

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?


14 September 2023
in General

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.


13 September 2023
in General

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.


12 September 2023
in General

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events


6 September 2023

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.


6 September 2023
in General

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.


6 September 2023

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"


5 September 2023

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.


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1 September 2023

Get started today by downloading our free ebook!


25 August 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 August 2023

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

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