Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

17 November 2021

(M)advertising testing


16 November 2021
in General

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.


15 November 2021
in General

It’s clear that businesses and organisations around the world need to measure a different sort of success.


12 November 2021

Facebook’s new parent company name and logo, Meta


11 November 2021

This analysis examines why the US prolonged the Pandemic and the implications for the future


10 November 2021

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.


9 November 2021
in General

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital


Advertorial
8 November 2021
in General

What distinguishes the top performing research agencies from the rest?


5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.


Advertorial Series
4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


2 November 2021
in General

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


28 October 2021

Pivot to minimalism....?


26 October 2021
in General

Learn about the impact of ethics on marketing, insights and market research


Advertorial
25 October 2021

Discover insights on insights


25 October 2021

Policymakers should give greater consideration to long-term outcomes of nudges


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


20 October 2021
in General

Learn about the importance of humour when it comes to leadership and decision making.

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