Recent Articles

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.