Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

6 September 2023

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.


6 September 2023
in General

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.


6 September 2023

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"


5 September 2023

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.


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1 September 2023

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25 August 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 August 2023

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?


18 August 2023
in General

Key themes and take aways from the "Future of Insights Summit".


17 August 2023

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.


16 August 2023

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?


15 August 2023
in General

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.


14 August 2023

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?


9 August 2023

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


7 August 2023
in General

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.


3 August 2023

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.


2 August 2023

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?


27 July 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


26 July 2023
in General

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.


25 July 2023

Understanding consumers' emotional connections with a product or brand is increasingly critical

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