Recent Articles

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

AI is fast becoming a driving force in the market research and insights industry.

Unlocking AI's true potential while protecting the industry.

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

What is synthetic data, how can we use it, and what are the risks?

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.