Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The meaning of Servant Leadership6 min read
Servant leadership has been shown time and again to be the long-term road to sustained success.
Respondent engagement has long been the Market Researcher’s quest for the holy grail.
Gaming to innovate research and insights27 min read
The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
The quietly brewing storm6 min read
Consumer response to the rising cost-of-living crisis in the Gulf countries
Welcome to new ESOMAR Corporate members4 min read
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
What will consumers do as prices continue to rise?
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Why you should ditch overall sentiment< 1 min read
Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Sandeep Dutta interviews Oana Rengle for Research World
Designing Research to Enhance Participation16 min read
Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.