Recent Articles

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Our role in providing impactful insights to business issues

Behavioural Tech-heads: What technology needs to learn from behavioural science

Sandeep Dutta interviews Oana Rengle for Research World

Editorial on the ESOMAR Congress 2022

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

A strong recovery in 2021, but was it enough?

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Insights tech is essential, but it’s not the point.

the Beirut explosion

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Servant leadership has been shown time and again to be the long-term road to sustained success.

How to be a respondent-centric researcher?

Is your brand guilty of community-washing?