Recent Articles

Increasing brand health and wealth in Indonesia

Is your brand guilty of community-washing?

Highlights of the IIEX conference in Austin, Texas

the Beirut explosion

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Servant leadership has been shown time and again to be the long-term road to sustained success.

A strong recovery in 2021, but was it enough?

How to be a respondent-centric researcher?

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

The case for replacing occasions with context in your insights development.

Business intelligence platforms in a market research world

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

This edition features an expert in market research and advanced analytics.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers