Recent Articles

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Sandeep Dutta interviews Oana Rengle for Research World

Insights experts on 2022 consumer behaviour

The Data Analytics sector continues to propel the insights industry in Europe.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

What makes an Insight250 Winner

A strong recovery in 2021, but was it enough?

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Our role in providing impactful insights to business issues

Editorial on the ESOMAR Congress 2022

Behavioural Tech-heads: What technology needs to learn from behavioural science

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.