Recent Articles

Editorial on the ESOMAR Congress 2022

Our role in providing impactful insights to business issues

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

This edition features an expert in market research and advanced analytics.

A strong recovery in 2021, but was it enough?

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

Exploring the Roadblocks to Reliable Insights and Actionable Data

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

How the insights profession is evolving in the automotive vertical.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

The Data Analytics sector continues to propel the insights industry in Europe.