Recent Articles

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

How the power of perception, performance, and people can intersect to drive the success of an organisation.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Do people shop ethically when times are hard?

This edition features an expert in market research and advanced analytics.

Tell us about your life one year from now.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

How the insights profession is evolving in the automotive vertical.

Consumer response to the rising cost-of-living crisis in the Gulf countries

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

A playbook for innovation leaders in the CPG/FMCG industry

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.