Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
The case for replacing occasions with context in your insights development.
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
How are research methods evolving?
5 min readThis excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2
Making outcomes more meaningful, whilst insights become more valuable and valued.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023