Recent Articles

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Making outcomes more meaningful, whilst insights become more valuable and valued.

Behavioural science in quantitative research: Part two

A strong recovery in 2021, but was it enough?

Our role in providing impactful insights to business issues

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

This edition features an expert in market research and advanced analytics.

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

How the insights profession is evolving in the automotive vertical.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023