Recent Articles

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Insights experts on 2022 consumer behaviour

A strong recovery in 2021, but was it enough?

Sandeep Dutta interviews Oana Rengle for Research World

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

Editorial on the ESOMAR Congress 2022

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.