Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.
The case for replacing occasions with context in your insights development.
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Making outcomes more meaningful, whilst insights become more valuable and valued.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Market Research
6 min readAn essential tonic for startups to disrupt, dominate and lead a market
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry