Recent Articles

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Insights experts on 2022 consumer behaviour

The Data Analytics sector continues to propel the insights industry in Europe.

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

A strong recovery in 2021, but was it enough?

Our role in providing impactful insights to business issues

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Behavioural Tech-heads: What technology needs to learn from behavioural science

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Editorial on the ESOMAR Congress 2022

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Sandeep Dutta interviews Oana Rengle for Research World