Recent Articles

Consumer response to the rising cost-of-living crisis in the Gulf countries

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

How the insights profession is evolving in the automotive vertical.

The metaverse

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

The importance of market context, categorisation, and the “Lattice of Research”