Recent Articles

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

A playbook for innovation leaders in the CPG/FMCG industry

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Two leaders in the market research space with a strong technology focus

How the insights profession is evolving in the automotive vertical.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

The right way to innovate

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

The metaverse

How diversity is driving value in market research and beyond.

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.

Step 2 – The company location from the point of view of consumers and employees

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

What will consumers do as prices continue to rise?

How academic institutions can integrate advanced market research tools