Recent Articles

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Behavioural science in quantitative research: Part three

The challenges and benefits of data-driven storytelling in today’s business world

Insights experts on 2022 consumer behaviour

Supporting business model bravery by innovating customer research

Prioritise, Apply, and Create to where it takes your organisation.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Sandeep Dutta interviews Oana Rengle for Research World

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Editorial on the ESOMAR Congress 2022

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency