Recent Articles

Editorial on the ESOMAR Congress 2022

An essential tonic for startups to disrupt, dominate and lead a market

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Behavioural science in quantitative research: Part two

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

Our role in providing impactful insights to business issues

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

This edition features an expert in market research and advanced analytics.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.