Recent Articles

We remain in this bimodal pandemic

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

Making outcomes more meaningful, whilst insights become more valuable and valued.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Behavioural science in quantitative research: Part two

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

An essential tonic for startups to disrupt, dominate and lead a market

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

This edition features an expert in market research and advanced analytics.

Our role in providing impactful insights to business issues

Editorial on the ESOMAR Congress 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023