Recent Articles

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Making outcomes more meaningful, whilst insights become more valuable and valued.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

An essential tonic for startups to disrupt, dominate and lead a market

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Behavioural science in quantitative research: Part two

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Editorial on the ESOMAR Congress 2022

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Our role in providing impactful insights to business issues

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

This edition features an expert in market research and advanced analytics.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?