Recent Articles

Insights tech is essential, but it’s not the point.

the Beirut explosion

3 Steps toward insights democratisation

A strong recovery in 2021, but was it enough?

Crispin interviews Dr. Parves Khan, CEO at ESOMAR

Is your brand guilty of community-washing?

Highlights of the IIEX conference in Austin, Texas

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

Servant leadership has been shown time and again to be the long-term road to sustained success.

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

How to be a respondent-centric researcher?

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Increasing brand health and wealth in Indonesia

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Business intelligence platforms in a market research world

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.