Recent Articles

What distinguishes the top performing research agencies from the rest?

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Think big about yourself and surround yourself with people who think even bigger about you.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.