Recent Articles

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

What is the best research method?

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

Understanding implicit associations

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

Step 1 – The Brand DNA: history, vision and mission to build upon

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

Research budgets

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

How to benchmark your research projects with ESOMAR's Global Prices Study

A take on the adoption rate of smart home devices

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

The power of marketing and insights to increase consumer understanding.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."