Recent Articles

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

Change your organisation’s instead

Embracing the unexpected: my career journey from Data Dread to Data Empathy

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

(M)advertising testing

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Does the naked eye always beat an automated approach?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.