Recent Articles

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

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Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

Steering through Latin America's economic journey in the global insights industry.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

What are the forces shaping market research in the Middle East and Africa?

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.