Recent Articles

Think big about yourself and surround yourself with people who think even bigger about you.

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

Learnings from the Dynata RISE Awards

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency

The Nature of Insights is an article series that explores the forces that shape our work and industry.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Reaching high confidence of research results through mixed methods

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Getting a good night's rest

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."