Recent Articles

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

Research used to be playful.

International Jury for the 2023 Insight250 Awards announced

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Unlocking AI's true potential while protecting the industry.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Policymakers should give greater consideration to long-term outcomes of nudges

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

AB-InBev used the 2024 Olympics to launch Corona Cero, their non-alcoholic beer for celebration and connection, capturing a rare global brand spotlight — a campaign that went on to win this year's Esomar Global Qualitative Excellence Award

Picking the Winners - perspectives from the Insight250 Judges (Part 2

How to benchmark your research projects with ESOMAR's Global Prices Study