Recent Articles

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.

(and it’s all down to the P-word)

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

Together we can make a positive impact in 2022. Here’s to the future of women!

The growing importance of both community and collaboration in the research space and the professional world overall.

Why we need integration

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

How to be a respondent-centric researcher?

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Behavioural science in quantitative research Part 1

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

Kim Smouter finds out about the supply ecosystem in market research

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer