Recent Articles

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

(and it’s all down to the P-word)

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.

Here are a few highlights the Remesh content team uncovered.

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

What does this mean for brands?

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

The growing importance of both community and collaboration in the research space and the professional world overall.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Why we need integration