Recent Articles

How to be a respondent-centric researcher?

The growing importance of both community and collaboration in the research space and the professional world overall.

The importance of innovation and leadership in insights technology

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

What is synthetic data, how can we use it, and what are the risks?

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

A playbook for innovation leaders in the CPG/FMCG industry

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

Oh good. Another article espousing the secrets of persuading young consumers.

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Freely available videos from the Congerss 2023 in Amsterdam

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.

Tech is essential, but it’s not the point

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.

The death of evidence?

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.