Recent Articles

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!

Here are a few highlights the Remesh content team uncovered.

(and it’s all down to the P-word)

What does this mean for brands?

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

The growing importance of both community and collaboration in the research space and the professional world overall.

Why we need integration

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.