Recent Articles

As speed becomes the priority in organisations, qualitative research risks losing depth, complexity and insight — making protected time for deep listening essential.

A simple purchase became a 45-minute review deep dive, with skepticism toward perfect ratings and a focus on uncovering hidden flaws, quality issues, and possible cost-cutting by the manufacturer.

In the first part of this two part article we cover the core skills insight professionals should be showcasing to demonstrate that they are at the forefront of amplifying the quality of human thinking now needed to thrive in the AI era.

Trust is the foundation of AI adoption. As autonomous technologies become more common, success will depend not only on technical capability but on whether people understand, trust and feel in control of the systems they use.

Learn how Esomar’s AI Trends study 2026 sheds light on AI adoption and governance

Researchers face heavy data workloads but are slowed by manual analysis. AI could help, but concerns around privacy, bias, and integration make adoption challenging—so the focus is on where it can be used effectively and safely.

To shift how Bengaluru sees waste pickers—from invisible and undervalued to recognized, respected, and essential.

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Despite Henry Ford’s century-old standard, the five-day workweek is finally facing a serious challenge. While most of society still adheres to the traditional model, successful UK trials have proven the 4-day workweek is viable without pay cuts.

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using insight to drive change in businesses.

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

In this article from Esomar’s Global Prices Study 2025, industry expert and sounding board member Hana Huntova discusses the fees for professional researchers and their implications for the insights industry.

Organizations have unprecedented access to information with reports and dashboards arriving quickly, but this overload often makes decision-making harder for leaders.

What Global Research Can Learn from Emerging Markets

It’s the third edition of Q&A-gency where Shape Insight’s Alex Holmes speaks with a leader within creative development and planning.

Fundador de DATUM Internacional • Pionero de la investigación de mercado en el Perú | Founder of DATUM Internacional • Pioneer of Market Research in Peru

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

i-Genie.ai, announced the launch of Impact IQ, a powerful new marketing analytics and AI product designed to help brands finally understand how their digital marketing investments translate into measurable online engagement.