Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Flying high in the face of failure
8 min readThe right way to innovate
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.