Recent Articles

The important work that PepsiCo is doing around sustainability

How to turn the art of qual into a science of impact?

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Practice gratitude - day in day out. Try to trust more and forgive.

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.

How to solve the excessive complexity of the Insights profession?

Supporting business model bravery by innovating customer research

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

Sales and market research – how do they rub along together, if at all?

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

Behavioural science in quantitative research: Part three

Business intelligence platforms in a market research world

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.

The challenges and benefits of data-driven storytelling in today’s business world

Sandeep Dutta interviews Oana Rengle for Research World

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

Do you know how consumers really feel about your brand, communications or category?

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.