Recent Articles

A playbook for innovation leaders in the CPG/FMCG industry

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Tell us about your life one year from now.

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

Two leaders in the market research space with a strong technology focus

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Creating an industry action plan to address climate issues

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Consumer response to the rising cost-of-living crisis in the Gulf countries

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.