The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
Step 2 – The company location from the point of view of consumers and employees
The importance of market context, categorisation, and the “Lattice of Research”
Part one: Leveraging the Direct Customer Relationship Flywheel
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
A playbook for innovation leaders in the CPG/FMCG industry
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Unlocking behaviour of electric vehicle owners and opportunities for EV marketers
Consumer response to the rising cost-of-living crisis in the Gulf countries
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing