Recent Articles

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

A plea for storytelling

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Creating an industry action plan to address climate issues

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

Tell us about your life one year from now.

Freely available videos from the Congerss 2023 in Amsterdam

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Business intelligence platforms in a market research world

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

A playbook for innovation leaders in the CPG/FMCG industry

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2