Recent Articles

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

A playbook for innovation leaders in the CPG/FMCG industry

A plea for storytelling

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

This analysis examines why the US prolonged the Pandemic and the implications for the future

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.

This edition features an expert in market research and advanced analytics.

The right way to innovate

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Facebook’s new parent company name and logo, Meta

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

IQVIA takes 1st place, the tech-enabled industry continues to grow

Two leading experts focus on enhancing the productivity and culture of their operations

How to be a respondent-centric researcher?

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

Crispin interviews Dr. Parves Khan, CEO at ESOMAR