Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
17 December 2021
in Opinions

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry


2 February 2022
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary


31 March 2022
in General

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.


8 January

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.


26 May 2022

A playbook for innovation leaders in the CPG/FMCG industry


16 December 2021

Tell us about your life one year from now.


28 March 2022
in General

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


Advertorial Popular
12 June 2023

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


31 May 2023

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.


10 July 2023

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.


12 May 2022
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.


4 April 2022

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.


3 May 2023

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?


3 May 2022
in General

Two leaders in the market research space with a strong technology focus


29 January

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.


26 September 2023

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.


11 May 2022

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.


1 March 2022
in General

Creating an industry action plan to address climate issues

1 3 4 5 6 7 8 9 10 26