Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
4 November 2022

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both


27 February

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.


Advertorial Series
18 March 2022

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.


5 April 2022
in General

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.


12 May 2022
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?


1 March 2022
in General

Creating an industry action plan to address climate issues


4 April 2022

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


20 September 2022

The importance of market context, categorisation, and the “Lattice of Research”


1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel


Advertorial Series
13 May 2022

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.


2 June 2022

A playbook for innovation leaders in the CPG/FMCG industry


2 February 2022
in General

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023


3 January 2022

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


1 June 2022

The right way to innovate


5 September 2022

Consumer response to the rising cost-of-living crisis in the Gulf countries


13 September 2022

How diversity is driving value in market research and beyond.


19 November 2021

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.


Advertorial Series
6 October 2021
in General

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

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