Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?
Innovation in statistics
6 min readHappily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.
Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Delivering the deliverable
6 min readA plea for storytelling
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
The case for replacing occasions with context in your insights development.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?